Douyin (known as Tik Tok overseas) allows users to quickly and easily create unique 15-second short videos. Douyin has a large user base, which is predominantly younger than most other social media platforms, with over 90% of its users being younger than 35 years old.
Tier 1 and Tier 2 cities in China are where the majority of Douyin’s audience is based,
with around 6 in 10 users being female, who also happy to be highly educated
(with around 60% of users holding a Bachelor Degree.)
Although this is mainly a UGC platform, brands can also run video and still image campaigns on the platforms, and one of the biggest selling points for Douyin as a marketing channel is that it can link out to a brands website, an e-commerce channel or social account, those familiar with marketing in China with know the difficulties of linking to websites or other accounts.
As an official partner of Douyin, PingPong Digital can get you up and running in no time, helping your brand reach millions of young wealthy Chinese consumers. Douyin is also constantly experimenting with new features, that offer new possibilities to brands, so be sure to contact us to find out the latest offerings.
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