What is RedNote, and how can western brands and universities use RedNote?

RedNote, also known as RED and Little Red Book (xiaohongshu), is a popular Chinese social media app that has overnight gained millions of English-speaking users. But many of you may be downloading this app for the first time and trying to figure out what it is and how to use it.

Here are a few tips for using RedNote:

Understand the Platform

• RedNote is a platform where you can share product reviews, travel tips, and lifestyle insights, and connect with Chinese users who look for authentic opinions.
• RedNote emphasizes personal stories, product recommendations, and interactive content. It’s very much an influencer-driven platform. 

Create High-Quality Content

• RedNote users are drawn to high-quality content that is visually appealing and informative. When creating content for RedNote, focus on creating content that is relevant to your target audience and that will resonate with them.
• Share tips, reviews, or behind-the-scenes views that interest your audience.
• For universities: highlight programs, campus life, and events, and be authentic and genuine.

Use Hashtags

• Hashtags are a great way to reach a wider audience on RedNote. When using hashtags, be sure to choose relevant hashtags that are popular with your target audience.

Engage with Your Audience

• RedNote is a social media platform, so it's important to engage with your audience. Respond to comments and messages, and run contests and giveaways to generate buzz around your brand or school, maybe engage with prospects through swag giveaways. 

Partner with Influencers

• Partnering with influencers is a great way to reach a wider audience on RedNote. Look for influencers who are relevant to your brand and who have a strong following on the platform, there is a lot of fake data on this platform however, but be careful when selecting influencers.

Use Paid Advertising

• RedNote offers a variety of paid advertising options that can help you reach a wider audience. If you're looking to reach a specific target audience, paid advertising can be a very effective way to do so, however the ad options are only optimized for mainland China, and will have very limited scope outside of China, but it might be best to wait for them to update this. 

We’ve set up, verified, and managed almost 100 RedNote accounts. If you want to speak to an experienced agency about your brand can use this platform contact us now and speak with our team of experts. 

We can support brands across 20 key emerging consumer and student markets globally.

‍

‍